Public Relations

We promote your organization or business to the press and the public through a smart, compelling media and promotion strategy. We create and execute strategies for dealing with the media – writing press releases, scheduling interviews and holding press conferences – to generate positive coverage for your business or organization. We will work with you to generate a “hook” to engage your audience, write a compelling story for the media to cover, promote the story through well-written press releases and prepare your spokespeople to deliver the story.

Similar to our Communications Consulting service, we specialize in developing press strategies and plans to reach the media. We provide consulting services in the following areas: Media Strategy & Planning; Press Release Development; Pitching Strategies, Talking Points

Create a plan to reach the press more effectively.

Media strategy & planning

  • Develop media strategy goals

  • Identify the news hook and key concepts

  • Identify key members of the media/press – print, online, radio and TV - to target with outreach

Gain attention, make news and generate publicity.

Press release development

  • Create a press release and accompanying materials

  • Develop quotes

Outline the relevance and newsworthiness of your story.

Pitching strategies

  • Create a plan to pitch the story to media/press

  • Create a schedule and timeline for staying on track

Summarize your proposal, project or idea.

Talking points

  • Develop talking points

  • Practice using them

  • Practice ways to avoid getting led astray and sidelined in press interviews

“Karen is an amazing writer and proofreader. She contacts critics and follows up on all emails and calls.  Her social media skills are an enormous boon to our theater’s publicity.”

— Ellen Goldman, Ross Valley Players